#indolaselected is back with its influencer squad providing authentic & real time inspiration! We kicked off this year’s program with an online digital event in order to get together and create content even during Covid times. With the Blonde Marathon we reacted to the emerging blonde colour trends and techniques. We allocated Denis the role of the “Blonde Expert” which was the focus of this event. Don’t miss out! Check our social media content from the event! We also kicked off the UGC campaign with content created directly by our squad members to encourage you – our community to create your blonde look and become a #BlondeExpert.