Our next generation #indolaselected squad is here! And they will spend 2020 getting immersed in the INDOLA world while putting their spin on everything streetstyle and ed(you)cation related. A monthly updated newsflash, interpretations of our Street Style Collection looks as well as stunning blonde looks are just a few things to look forward to. Make sure to follow @shefeldenis, @hairbylynndy and @sita_zoroa on Instagram and check out our YouTube channel indolaofficial for the squad’s latest news and ed(you)cation updates.

Latest event

május 2021

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Cotton Candy - May 2021

Our #indolaselected squad met both in Hamburg and Moscow, providing authentic & real time inspiration. This time we used #colorblaster and our NEW Indola Care & Style to create and share unique content - demonstrating the latest techniques and stunning results we can achieve using Indola products. Summertime means colours and we want to use the full potential of #colorblaster to respond to our customers' desire for a colourful and creative look. This was complemented with stunning styles using the new Indola Care & Style range. We allocated Sita the role of the ‘Creative Colour Expert’ which was the focus of this event!

február 2021

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Blonde Marathon - February 2021

#indolaselected is back with its influencer squad providing authentic & real time inspiration! We kicked off this year’s program with an online digital event in order to get together and create content even during Covid times. With the Blonde Marathon we reacted to the emerging blonde colour trends and techniques. We allocated Denis the role of the “Blonde Expert” which was the focus of this event. Don’t miss out! Check our social media content from the event! We also kicked off the UGC campaign with content created directly by our squad members to encourage you – our community to create your blonde look and become a #BlondeExpert.

február 2020

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Latest Event

One word that defined this event was FUN. Some of the exciting activities prepared for the international influencer team included: a one-on-one learning session between our brand ambassador Andy Smith and Irene, a special guided tour of our Research & Development department, and the icing on the cake was their own interpretation of our stunning Street Style Collection Spring and Summer looks followed by a street style shoot at Drilling, Hamburg. Lynndy and Sita created their reimagining of Stand Out Camo using our blockbuster technique colourblocking, while Denis showed off his colourmelting skills with a beautiful blend for the Cut That Out look.


  • 2021
    • május
    • február
  • 2020
    • február

New Influencers



Talented colourist, salon owner and Indola local ambassador, and ed(you)cator from Moscow. Russian Denis Shefel joins the #indolaselected squad for the second year in a row and will provide us with stunning colour results which he also proudly shares on his Instagram page.



Lynndy Rolfe is an award-winning hairdresser, session stylist and British Master Barber from Northampton, UK. Known in the industry for her positivity, hard-working nature and determination, Lynndy has become a rising star in the industry, whilst developing a passion for education and teaching.



With 20 years of hairdressing experience behind her, Irene has participated in a multitude of projects, from cinema, TV and editorials, to fashion catwalks and technical training. On top of this, she is an expert colourist with a fabulous presence on Instagram, where she shows her creations and expertise.